Kuva kuri YouTube kugera i London: Uruganda rw’imideli nyarwanda rwaganiriweho muri Minisiteri y’Urubyiruko
Umunyamabanga wa Leta muri Minisiteri y’Urubyiruko n’Iterambere ry’Ubuhanzi, Sandrine Umutoni, yakiriye umuhanzi w’imideli Maurice Niyigena n’itsinda rya Matheo Studio, baganira ku iterambere ry’uruganda rw’imideli mu Rwanda.
Umunyamabanga wa Leta muri Minisiteri y’Urubyiruko n’Iterambere ry’Ubuhanzi (MoYA), Sandrine Umutoni, yakiriye umuhanzi w’imideli Maurice Niyigena, washinze inzu y’imideli Matheo Studio, n’itsinda bakorana, baganira ku iterambere ry’uruganda rw’imideli mu Rwanda. Ibi biganiro byabaye ku wa Mbere, tariki ya 21 Nzeri 2026, nk’uko Minisiteri yabitangaje ku rubuga rwayo rwa X bukeye bwaho.
Minisiteri yasobanuye ko Niyigena ari umuhanzi w’imideli wiyigishije, ubu ushora imbaraga mu gutegura igisekuru gikurikiyeho binyuze muri Matheo Creative Hub, ifasha urubyiruko rufite impano mu buhanzi kwiyungura ubumenyi no kuvumbura amahirwe ari mu ruhererekane rwose rw’ibikorwa by’imideli. Yongeyeho ko ibikorwa bye binahuza ibisekuru, kuko akorana n’abagore b’abanyabukorikori, bakora imitako y’amasaro iboshye mu buhanga igaragara ku myambaro ahanga.
Umunyamabanga wa Leta Sandrine Umutoni (hagati) ari kumwe na Maurice Niyigena (uwa gatatu uhereye ibumoso) n’abandi bitabiriye ibiganiro, imbere y’icyapa cya Minisiteri y’Urubyiruko n’Iterambere ry’Ubuhanzi.
Minisiteri yibukije kandi ko Niyigena yitabiriye Rwanda Fashion Entrepreneurship Programme, gahunda yo guteza imbere ba rwiyemezamirimo b’Abanyarwanda mu by’imideli, yateguwe na Kaminuza ya Westminster yo mu Bwongereza. Yavuze ko urugendo rwe rugaragaza imbaraga z’ubumenyi, ubukorikori n’ubwiyemezamirimo mu kuzamura ubukungu bushingiye ku buhanzi mu Rwanda.
Kuva i Musanze kugera i London
Niyigena w’imyaka 25 yavukiye mu Karere ka Burera, akurira i Musanze, ari na ho yize amashuri abanza n’ayisumbuye mbere yo kwimukira i Kigali, nk’uko The New Times yabitangaje ku wa 24 Nzeri 2026. Icyo kinyamakuru cyanditse ko yabuze ishuri cyangwa itsinda ry’abakunda imideli yakwigiramo, agerageza kwiga ubudozi ariko abivamo nyuma y’amezi abiri kuko atari bwo bwoko bw’imideli yashakaga gukora, ahitamo kwiyigisha. Yagize ati: “Niyigishije ndeba amashusho kuri YouTube. Mu by’ukuri uko ni ko nize. Hanyuma Covid iraza, nsigara mu rugo nta byinshi mfite byo gukora. Amezi atandatu ya guma mu rugo yabaye nk’intangiriro, kuko ari ho nize ibyo nkoresha byose uyu munsi.”
Muri uyu mwaka wa 2026, yamuritse bwa mbere muri Africa Fashion Week London, yerekana icyegeranyo cy’imyambaro yise “Ntwari”, nyuma yo kwitabira gahunda ya Creative DNA Rwanda itegurwa na Illume Creative Studio ku bufatanye na British Council. Muri Nyakanga, yari no mu bahanzi umunani b’imideli b’Abanyarwanda bamuritse ibikorwa byabo mu imurika “Rwanda on Regent Street” ryabereye i London.
Kaminuza ya Westminster ivuga ko iryo murika ryabaye ku wa 2 n’uwa 3 Nyakanga 2026 ku cyicaro cyayo cya Regent Street, risoza iyo gahunda yari ibaye ku nshuro ya mbere, yakozwe ku bufatanye na Ambasade y’u Bwongereza i Kigali, ishyigikiwe na Ambasade y’u Rwanda mu Bwongereza, British Council n’abandi. Mu birori byo kuyisoza, Niyigena na mugenzi we Yves Nshimiyimana wa Isheja Vogue bashyikirije Umuyobozi Mukuru w’iyo kaminuza, Prof. Peter Bonfield, ikoti rya Made in Rwanda bari bafatanyije gukora.
Abanyabukorikori n’ihuriro ry’urubyiruko
Nk’uko The New Times yabitangaje, imikoranire ya Niyigena n’abagore b’abanyabukorikori yatangiye mu 2023, ubwo yaburaga abashobora gukora imirimo y’intoki imyambaro ye isaba. Yatangiye gukorana n’abagore bo mu gace atuyemo, bamwe muri bo bari batunzwe n’ibiraka birimo ubwubatsi n’ubuhinzi. Yatangiranye n’abantu batatu, none ubu itsinda rye rigizwe n’abantu 10. Yagize ati: “Iyo wambaye umwambaro wanjye, nifuza ko wumva ufite abantu inyuma yawe, ufite inkuru usangiza abandi. Uba ufite ubuzima bw’abantu, uba ubwizihiza.”
Kubera ingorane yahuye na zo ashaka aho yigira, Niyigena ari gutegura Matheo Creative Hub, ihuriro rizahuza abifuza kuba abahanzi b’imideli, abanyabukorikori n’abandi bahanzi. Yagize ati: “Kuri njye, kugira iyi Creative Hub bizaba intangiriro y’urugendo ku gisekuru cy’abahanzi b’imideli bo mu myaka nk’itanu iri imbere, kuko nzi ko ibyo ntabonye icyo gihe, ubu bashobora kubibona hano.” Yongeyeho ko uruganda rw’imideli mu Rwanda rukeneye amahugurwa yihariye: “Uzasanga hano hari abadozi, ariko mu by’ukuri ntibatojwe mu buryo bw’umwuga gukora imyambaro y’imideli.”
Ubukungu bushingiye ku buhanzi
Umunsi ibi biganiro byabereyeho, The New Times yasohoye ikiganiro Umutoni yagiranye na Darrell Kofkin, umwarimu muri Kaminuza ya Westminster ushinzwe imikoranire yayo n’u Rwanda. Muri icyo kiganiro, Umutoni yavuze ko ubukungu bushingiye ku buhanzi “burimo kwinjiza za tiriyari z’amadolari ku isi”, nyamara Afurika ikaba ifitemo munsi ya 5%. Yashimye ubufatanye bwatumye ba rwiyemezamirimo umunani b’imideli b’Abanyarwanda bamurika muri “Rwanda on Regent Street”, abwita urugero rwo kugenderaho, anavuga ko bene izo gahunda zishobora gutera imbaraga igisekuru gikurikiyeho: “Aya ni andi mahirwe bashobora kureberaho, bakumva ko niba ukoze cyane bihagije, ukamenya neza icyo inkuru yawe n’ikirango cyawe bivuga, uzabona isoko.”